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COOKIE POLICY
 

Last Updated: November 25, 2024

Effective Date: November 25, 2024

Version: 1.0
 

1. Introduction
 

This Cookie Policy (“Policy”) explains how Rest Easy Custom, including our affiliates and subsidiaries (collectively “Rest Easy Custom,” “we,” “us,” or “our”), uses cookies and similar tracking technologies when you visit our website at www.resteasycustom.com or any other websites, pages, features, or content we own or operate (collectively, the “Services”).
 

2. What Are Cookies?
 

Cookies are small text files that are stored on your device (computer, tablet, mobile phone, or other device) when you visit websites. They are widely used to make websites work more efficiently, provide basic functionality such as remembering your preferences, and collect analytical information about website usage.
 

3. Your Consent
 

3.1 Initial Consent

When you first visit our Services, you will be presented with a cookie banner at the bottom of your screen. This banner provides you with the option to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage your cookie preferences

  • Access more information about our cookie practices
     

3.2 Consent Validity and Renewal

Your cookie consent preferences:

  • Remain valid for 6 months from the date of consent

  • Will be requested again after the 6-month period expires

  • Can be modified at any time through our Cookie Preferences Center, accessible via the permanent link in our website footer

  • Are specific to each domain operated by Rest Easy Custom

  • Are recorded with a timestamp and your specific choices for audit purposes

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3.3 Age Verification

Before collecting cookie consent, we implement an age verification prompt to ensure compliance with applicable data protection regulations. Users must confirm they meet the minimum age requirements for valid consent.

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4. Types of Cookies We Use

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4.1 Essential Cookies

Purpose: These cookies are strictly necessary for the operation of our Services.

Consent Required: No - these cookies are essential for basic website functionality

Duration: Session to 1 year

Examples:

  • Authentication cookies

  • Security cookies

  • Load balancing session cookies

  • User interface customization cookies

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4.2 Analytics Cookies

Purpose: These cookies help us understand how visitors interact with our Services.

Consent Required: Yes

Duration: Up to 2 years

Providers:

  • Google Analytics

  • Hotjar

Key Functions:

  • Collect anonymous statistical data

  • Generate website usage reports

  • Track user behavior patterns

  • Create heatmaps and session recordings

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4.3 Marketing Cookies

Purpose: These cookies track your online activity to help advertisers deliver more relevant advertising.

Consent Required: Yes

Duration: Up to 2 years

Providers:

  • Facebook Ads

  • Google Ads

Key Functions:

  • Track ad performance

  • Deliver targeted advertisements

  • Measure conversion rates

  • Enable retargeting capabilities

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4.4 Third-Party Cookies

Purpose: These cookies are set by third-party services integrated into our Services.

Consent Required: Yes

Duration: Varies by provider

Providers and Functions:

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4.4.1 Social Media

  • Facebook

    • Social sharing functionality

    • Login features

    • User tracking

  • Twitter

    • Social sharing buttons

    • Content embedding

    • Usage analytics

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4.4.2 Payment Processing

  • PayPal

    • Transaction processing

    • Fraud prevention

    • User preferences

  • Stripe

    • Payment verification

    • Security measures

    • Session management

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4.4.3 Customer Support

  • Intercom

    • Chat functionality

    • User session tracking

    • Support metrics

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4.4.4 Marketing Automation

  • Mailchimp

    • Email tracking

    • Campaign analytics

    • User behavior analysis

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5. Cookie Management

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5.1 Browser Settings

You can manage cookie preferences through your browser settings. Common methods include:

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5.1.1 Popular Browsers

  • Google Chrome:

    • Settings → Privacy and Security → Cookies and other site data

  • Mozilla Firefox:

    • Options → Privacy & Security → Enhanced Tracking Protection

  • Safari:

    • Preferences → Privacy → Cookies and website data

  • Microsoft Edge:

    • Settings → Site permissions → Cookies and site data

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5.2 Cookie Preferences Center

We provide a dedicated Cookie Preferences Center accessible through:

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5.3 Third-Party Opt-Out Tools

Users can utilize various third-party tools to manage their cookie preferences:

  • Google Analytics Opt-out Browser Add-on

  • Digital Advertising Alliance (DAA) Opt-Out Tool

  • European Interactive Digital Advertising Alliance (EDAA) Your Online Choices

  • Network Advertising Initiative (NAI) Opt-Out Tool

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6. Data Retention

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6.1 Session Cookies

  • Automatically deleted when browser session ends

  • Store temporary information only

  • No permanent storage of personal data

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6.2 Persistent Cookies

  • Retention periods vary based on purpose:

    • Essential cookies: Up to 1 year

    • Analytics cookies: Up to 2 years

    • Marketing cookies: Up to 2 years

    • Third-party cookies: As defined by respective providers

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6.3 Cookie Consent Records

  • Retention of consent logs: 3 years

  • Information stored:

    • Timestamp of consent

    • User choice details

    • Device information

    • IP address (anonymized)

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7. Mobile Applications

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7.1 Mobile Cookie Management

Our mobile applications implement a separate consent mechanism from our website Services, including:

  • Initial consent prompt upon first launch

  • In-app cookie preferences menu

  • Separate consent records for mobile activities

  • Mobile-specific tracking technologies

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7.2 Mobile-Specific Technologies

In addition to traditional cookies, our mobile applications may use:

  • Mobile device identifiers

  • SDK integrations

  • Local storage

  • Cache mechanisms

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8. Updates and Changes

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8.1 Policy Updates

We reserve the right to modify this Cookie Policy at any time. Material changes will be documented in our version history section and may include:

  • Addition or removal of cookie categories

  • Changes to third-party providers

  • Updates to retention periods

  • Modifications to consent mechanisms

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8.2 Version History

All substantial changes to this Policy will be documented here:

  • Version 1.0 (November 25, 2024): Initial Policy implementation

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8.3 Notification of Changes

We will notify users of material changes through:

  • Website announcements

  • Email notifications (where applicable)

  • Updated cookie consent banners

  • Policy update date modifications

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9. International Operations

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9.1 Geographic Scope

This Cookie Policy applies to users in:

  • Canada

  • United States

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9.2 Cross-Border Data Transfers

Cookie data may be transferred to and processed in countries outside your residence jurisdiction. Such transfers are conducted in accordance with:

  • Applicable data protection laws

  • Standard contractual clauses

  • Appropriate safeguards for international data transfers

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10. Contact Information

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10.1 General Inquiries

For questions about this Cookie Policy or our cookie practices:

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10.2 Data Protection Officer

For specific data protection inquiries:

           191 25 Street NE

            Salmon Arm BC, Canada

            V1E 2A8

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11. Legal Rights and Remedies

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11.1 Your Rights

You have the right to:

  • Access your cookie data

  • Withdraw consent at any time

  • Object to processing based on legitimate interests

  • Request deletion of cookie data

  • Receive a copy of your cookie data

  • Lodge a complaint with supervisory authorities

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11.2 Enforcement

This Policy is governed by and construed in accordance with applicable data protection laws. Any disputes shall be subject to the exclusive jurisdiction of the courts in the jurisdiction of our primary business location.

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12. Severability

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If any provision of this Cookie Policy is found to be invalid, illegal, void, or unenforceable by any court of competent jurisdiction, the remainder of this Policy shall continue in full force and effect. Any such provision shall be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable while preserving its intent, or if such modification is not possible, shall be severed from this Policy.

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